Target Audience & Purpose
Our Audience
Our Audience will be those whom when all combined, only make up 33 percent in the national registry, which are; African-Americans, Hispanics, Asians, Native Americans, Pacific Islanders and individuals from bi-racial backgrounds ranging in age of 18-60 years old. These individuals will include professionals, young professionals, college students and high school students.
P.O.L. Fundraising Purpose:
Our fund raising goal is to raise funds to provide for The Jaden Hilton Initiative to help continue to increase the awareness throughout the ethnically diverse community via the following programs:
Establish Jaden’s Law throughout the world and increasing PBSC, and/or bone marrow donation:
Jaden’s Law was created by Co-Founders, Brett and Shana Melius. This bill would encourage doctors to promote awareness among patients, of their option to become bone marrow and peripheral blood stem cell (PBSC) donors as well as the need. On May 20, 2010, the Assembly of the State of NJ as historical established A2168 Jaden’s Law. This will significantly increase percentages for minorities whom will have access for a life saving transplant, while decreasing this on going health disparity.
P.O.L Umbilical Cord Blood Program:
A program that will provide Preserve Our Legacy the opportunity to meet personally with pregnant mothers at hospitals. We will explain the importance of donating the umbilical cord blood for treatment options that adult stem cells provide for various health disparities. Therefore, increasing the available cord blood for public banks, especially, for minority children in need for treatment with diseases such as leukemia and sickle cell anemia.
